# Private Label Competitor Data

Unlock comprehensive competitor insights on product specs and claims — automated analysis without the tedious manual work

Archived sample configuration. Sample data is illustrative, not live data.

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## Goal

I want to get comprehensive, real-time competitor private label product specifications, ingredient lists, and packaging claims from rival grocery and mass-market retailer websites globally.

## Sources

- tesco.com

- sainsburys.co.uk

- asda.com

- waitrose.com

- amazon.co.uk

- ocado.com

- morrisons.com

- aldi.co.uk

- costco.co.uk

- nielsen.com

- iriworldwide.com

- euromonitor.com

## Sample data

id | Source | Product | Price | Original Price | Stock Status | Ingredients | Packaging Claims | Rating | Reviews | Last Updated

1 | tesco.com | Tesco Free From Medium Wholemeal Sliced Loaf 700g | £1.65 | £1.80 | In Stock | Wholemeal flour, water, yeast, salt, rapeseed oil | Free From Gluten* (made in bakery handling gluten) | 4.2 | 128 | 2026-01-11

2 | sainsburys.co.uk | Sainsbury's Taste the Difference British Mature Cheddar 350g | £3.50 | £4.00 | Low Stock | Pasteurised milk, salt, microbial rennet | British milk, Suitable for vegetarians | 4.7 | 342 | 2026-01-12

3 | asda.com | ASDA Extra Special Organic Olive Oil 500ml | £6.25 | £7.50 | In Stock | Organic extra virgin olive oil (100%) | Organic, Cold-pressed, Recyclable bottle | 4.5 | 89 | 2026-01-10

4 | waitrose.com | Waitrose Duchy Organic British Rolled Oats 1kg | £2.75 | £3.25 | In Stock | Organic wholegrain rolled oats (100%) | Soil Association Organic, No added sugar | 4.8 | 214 | 2026-01-12

5 | amazon.co.uk | Private Label Gluten Free Pancake Mix 350g | £2.99 | £3.99 | Temporarily unavailable | Rice flour, potato starch, sugar, raising agents (E450, E500), salt | Gluten Free, Vegan, No artificial colours | 4.1 | 56 | 2026-01-09

6 | ocado.com | Ocado British Classic Humous 200g | £1.50 | £1.50 | In Stock | Chickpeas, rapeseed oil, tahini (sesame), lemon juice, garlic, salt | No preservatives, Vegetarian Society Approved | 4.4 | 67 | 2026-01-11

7 | morrisons.com | Morrisons The Best British Rump Steak 300g | £5.25 | £6.50 | In Stock | Beef (British) | Farm-assured, Dry-aged 21 days | 4.6 | 153 | 2026-01-12

8 | aldi.co.uk | Mamia Organic Baby Food Carrot & Apple 120g | £0.75 | £0.75 | In Stock | Organic carrots (60%), organic apple (40%) | Organic, BPA-free pouch, No added sugar | 4.3 | 38 | 2026-01-10

9 | costco.co.uk | Kirkland Signature Organic Peanut Butter 1.36kg | £8.99 | £10.49 | Limited Stock | Dry roasted peanuts, salt | Non-GMO, No hydrogenated oils | 4.6 | 412 | 2026-01-12

10 | nielsen.com | Retail Scan: Own Brand Chocolate Spread 400g (UK FMCG) | £1.95 | £2.20 | N/A (scan data) | Vegetable oils, sugar, cocoa powder, skimmed milk powder | No palm oil (claim on pack) | N/A | N/A | 2026-01-12

11 | iriworldwide.com | IRI Insights: Private Label Sparkling Water 1L (UK) | £0.50 | £0.60 | N/A | Carbonated mineral water | 100% Recycled PET bottle | N/A | N/A | 2026-01-11

12 | euromonitor.com | Euromonitor Report Snippet: Value Bake Mixes (UK) | £1.10 |  | N/A | Wheat flour, raising agents, sugar, salt (varies by brand) | No artificial colours/flavours (category claim) | N/A | N/A | 2026-01-09

13 | tesco.com | Tesco Plant Chef Vegan Sausage Rolls 240g (4 pack) | £2.50 | £2.75 | Out of Stock | Pea protein, wheat gluten, sunflower oil, spices, yeast extract | Vegan, High in protein, Baked not fried | 4.0 | 76 | 2026-01-11

14 | sainsburys.co.uk | Sainsbury's Basics Tuna Chunks in Brine 120g | £0.55 | £0.65 | In Stock | Tuna (Skipjack), water, salt | MSC Certified, Budget range | 3.8 | 24 | 2026-01-12

15 | asda.com | ASDA Good & Balanced Chilli Con Carne 400g | £1.80 | £2.00 | In Stock | Beef (UK), kidney beans, tomatoes, onions, chilli, spices | High in fibre, Balanced meal | 4.2 | 98 | 2026-01-10

16 | waitrose.com | Waitrose Free From Almond Milk Chocolate 200ml | £1.10 | £1.25 | In Stock | Almond milk (water, almonds), cane sugar, cocoa powder, stabilisers | Dairy free, Gluten free, No artificial colours | 4.5 | 61 | 2026-01-12

17 | amazon.co.uk | Amazon Brand — Happy Belly Dried Mixed Fruit 500g | £3.49 | £4.00 | In Stock | Raisins, sultanas, apricots, cranberries, sulphur dioxide (preservative) | No added sugar (contains naturally occurring sugars) | 4.3 | 529 | 2026-01-11

18 | ocado.com | Ocado Organic British Chicken Breast Fillets 650g | £6.99 | £8.99 | Low Stock | British organic chicken (100%) | RSPCA Assured, Organic | 4.6 | 102 | 2026-01-12

19 | morrisons.com | Morrisons Savers Tomato Ketchup 500g | £0.85 | £0.95 | In Stock | Tomato concentrate, sugar, vinegar, salt, spices | No artificial colours, Budget range | 3.9 | 45 | 2026-01-10

20 | aldi.co.uk | Specially Selected Smoked Cheddar 200g | £1.79 | £2.10 | In Stock | Pasteurised milk, salt, starter cultures, smoking agents | Made in UK, Premium own brand | 4.4 | 77 | 2026-01-12

21 | costco.co.uk | Kirkland Signature Organic Maple Syrup 1L | £12.49 | £14.99 | In Stock | Organic maple syrup (100%) | USDA Organic, Grade A, Glass bottle | 4.7 | 198 | 2026-01-11

22 | nielsen.com | Nielsen Scan: Private Label Frozen Peas 1kg (Retail Average) | £0.85 |  | N/A | Peas (100%) | No added ingredients, Individually quick frozen | N/A | N/A | 2026-01-12

23 | iriworldwide.com | IRI: Value-range Chocolate Bar 90g (Retailer Mix) | £0.45 | £0.55 | N/A | Sugar, cocoa mass, vegetable fat, milk powder, emulsifier (soya lecithin) | Made with sustainably sourced cocoa (labelled) | N/A | N/A | 2026-01-11

24 | euromonitor.com | Euromonitor: Private Label Yogurt (Greek-style) 500g | £1.60 |  | N/A | Pasteurised skimmed milk, live cultures, cream | High protein, No artificial preservatives (category level) | N/A | N/A | 2026-01-10

25 | tesco.com | Tesco Finest Belgian Chocolate Biscuits 300g | £2.85 | £3.50 | In Stock | Wheat flour, sugar, cocoa, vegetable oils, emulsifier (soya lecithin) | No hydrogenated fats, Premium own label | 4.5 | 210 | 2026-01-11

26 | sainsburys.co.uk | Sainsbury's Taste the Difference Smoked Salmon 100g | £3.00 | £3.50 | In Stock | Salmon (Scotland), salt, smoke | Responsible sourcing, Hand-sliced | 4.8 | 164 | 2026-01-12

27 | asda.com | ASDA Smart Price Baked Beans 420g | £0.30 | £0.35 | In Stock | Tomatoes, haricot beans, sugar, salt, spices | Budget own brand, No artificial colours | 3.5 | 12 | 2026-01-10

28 | waitrose.com | Waitrose No.1 Extra Virgin Olive Oil 750ml | £9.99 | £12.00 | Limited Stock | Extra virgin olive oil (100%) | Single origin, First cold press, Recyclable tin | 4.9 | 321 | 2026-01-12

29 | amazon.co.uk | Amazon Brand — Solimo Instant Coffee 200g | £4.49 | £5.49 | In Stock | Instant coffee granules | Sourced from Rainforest Alliance farms (label) | 4.2 | 1,204 | 2026-01-11

## Additional fields

## Dashboard widgets

- {"id": "fad9d268", "size": "small", "type": "metric", "title": "Total Products Tracked"}

- {"id": "97c7c90a", "size": "medium", "type": "pie", "title": "Market Share by Retailer"}

- {"id": "1993505d", "size": "large", "type": "line", "title": "Average Specification Changes Over Time"}

- {"id": "e6f1e0dd", "size": "medium", "type": "horizontal_bar", "title": "Top 10 Ingredients Used in Private Labels"}

- {"id": "9bf9ad97", "size": "large", "type": "bar", "title": "Packaging Claims Comparison"}

- {"id": "60c29285", "size": "large", "type": "table", "title": "Recent Product Listings from Competitors"}

- {"id": "eb82a6a2", "size": "medium", "type": "donut", "title": "Product Categories Breakdown by Competitor"}

- {"id": "0ac5d1a8", "size": "large", "type": "area", "title": "Ingredient Diversity Over Time"}

- {"id": "7ad4ac0c", "size": "small", "type": "metric", "title": "Average Claims per Product"}

- {"id": "1b83723c", "size": "large", "type": "table", "title": "Ingredient Lists for Top 5 Competitor Products"}

- {"id": "ccf55e2e", "size": "medium", "type": "insights", "title": "Key Insights from Competitor Analysis"}

- {"id": "a9a24c37", "size": "large", "type": "line", "title": "Packaging Claims Trend Analysis"}

## Alerts

- {"id": "new_listing", "icon": "bi-plus-circle-fill", "item": "Organic Almond Milk", "title": "New Listing Appears", "source": "tesco.com", "enabled": true, "send_to": "email", "severity": "success", "subtitle": "now available at Tesco"}

- {"id": "price_change", "icon": "bi-tag-fill", "item": "Gluten-Free Pasta", "title": "Price Change Detected", "source": "sainsburys.co.uk", "enabled": false, "send_to": "slack", "severity": "warning", "subtitle": "is now £2.50 (+£0.50)"}

- {"id": "availability_change", "icon": "bi-exclamation-circle-fill", "item": "Vegan Chocolate Bar", "title": "Product Unavailable", "source": "waitrose.com", "enabled": false, "send_to": "teams", "severity": "danger", "subtitle": "is out of stock at Waitrose"}

- {"id": "menu_updated", "icon": "bi-megaphone-fill", "item": "Eco-Friendly Cleaning Spray", "title": "Listing Updated", "source": "ocado.com", "enabled": false, "send_to": "webhook", "severity": "info", "subtitle": "packaging claims updated"}

- {"id": "product_removed", "icon": "bi-dash-circle-fill", "item": "Protein Powder", "title": "Product Removed", "source": "asda.com", "enabled": false, "send_to": "email", "severity": "danger", "subtitle": "no longer listed at Asda"}

## Integrations

- api

- google-sheets

- email