I want to get continuous structured data on competitor digital campaign strategies and A/B testing variations from their public-facing marketing and corporate websites.
Gain insights into competitor campaign tactics and A/B testing — automated data collection without the hassle of manual tracking
A saved example of what you can collect and monitor with Jsonify. Create your own version in Jsonify.
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Goal
I want to get continuous structured data on competitor digital campaign strategies and A/B testing variations from their public-facing marketing and corporate websites.
Source coverage
- competitor.com
- adage.com
- uk.business.trustpilot.com
- similarweb.com
- semrush.com
- ahrefs.com
- moe.com
- marketingland.com
- campaignlive.co.uk
- econsultancy.com
- marketingsherpa.com
Sample data
Illustrative sample data from the original configuration, not live or verified results.
| id | Source | Campaign | Variant | TrafficChannel | Budget | Start Date | End Date | Conversion Rate | Status | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | competitor.com | Spring Promo 2026 | Hero Image A / CTA Blue | Paid Search | $45,000 | 2026-02-01 | 2026-02-15 | 3.8% | Running | Testing shortened headline + blue CTA; UTM tracked |
| 2 | adage.com | Brand Lift Q1 | Video 15s / No Captions | Social (Meta) | $30,000 | 2026-01-30 | 2026-02-10 | 2.1% | Paused | Lower view-through; experimenting with captioned version next |
| 3 | uk.business.trustpilot.com | Trust Signals Test | Badge Prominent / No Badge | Organic Search | $6,500 | 2026-01-28 | 2026-02-05 | 4.5% | Completed | Badge increased click-through and trust metrics |
| 4 | similarweb.com | Referral Flow Optimization | Content Gate / Freemium | Referral | $8,200 | 2026-02-02 | 2026-02-20 | 1.9% | Running | Gate added for top referrals; monitoring bounce rate |
| 5 | semrush.com | SEO Title A/B | Long Title (70ch) | Organic Search | $2,000 | 2026-01-25 | 2026-02-08 | 5.6% | Completed | Long title improved impressions but CTR similar |
| 6 | ahrefs.com | Content Cluster Pilot | Topic Cluster Home | Content Marketing | $12,500 | 2026-01-29 | 2026-02-14 | 2.7% | Running | Monitoring backlinks uplift |
| 7 | moe.com | Homepage Promo Slot | Carousel / Static Banner | Direct | $9,000 | 2026-02-03 | 2026-02-18 | 3.2% | Running | Carousel shows higher engagement on mobile |
| 8 | marketingland.com | Lead Magnet CTA | Popup Discount | $4,500 | 2026-01-31 | 2026-02-07 | 6.9% | Completed | Popup drove short-term signups; increased unsubscribes by 0.4% | |
| 9 | campaignlive.co.uk | Localisation Test UK | GBP Pricing / EUR Pricing | Paid Social | $14,000 | 2026-02-01 | 2026-02-12 | 3.0% | Running | GBP pricing lifted conversions in UK regions |
| 10 | econsultancy.com | Checkout Flow A/B | One-Page Checkout | Direct | $7,800 | 2026-01-27 | 2026-02-06 | 7.4% | Completed | One-page reduced drop-off by 18% vs multi-step |
| 11 | marketingsherpa.com | Email Subject Line Test | Personalized Name | $1,200 | 2026-02-02 | 2026-02-04 | 9.8% | Completed | Personalization boosted open and CTR | |
| 12 | competitor.com | Retargeting Dynamic Ads | Dynamic Carousel | Programmatic | $25,000 | 2026-02-01 | 2026-02-28 | 2.4% | Running | Dynamic creatives using last-viewed products |
| 13 | adage.com | Influencer Collab Wave | Micro-Influencers | Social (TikTok) | $18,000 | 2026-01-26 | 2026-02-09 | 4.0% | Paused | Micro-influencers drove engaged traffic but low immediate conversions |
| 14 | uk.business.trustpilot.com | Review Solicitation | Post-Purchase Email | $3,000 | 2026-01-29 | 2026-02-03 | 12.5% | Completed | Reminder email increased review rate; avg rating 4.6 | |
| 15 | similarweb.com | Top-Funnel Video Ads | Story Format | Social (IG Stories) | $11,000 | 2026-02-03 | 2026-02-20 | 1.2% | Running | High reach, low immediate conversions; view-through strong |
| 16 | semrush.com | Meta Description Variants | Benefit-Led Copy | Organic Search | $900 | 2026-01-30 | 2026-02-06 | 4.9% | Completed | Benefit copy increased CTR by 14% |
| 17 | ahrefs.com | Backlink Outreach Cadence | Template A / Personalized | Content Marketing | $5,500 | 2026-02-01 | 2026-02-14 | 0.8% | Running | Personalized outreach shows higher reply rate |
| 18 | moe.com | Promo Code Placement | Top Banner vs Footer | Direct | $2,200 | 2026-01-28 | 2026-02-05 | 3.3% | Completed | Top banner outperformed footer by 22% |
| 19 | marketingland.com | Ad Copy CTA Test | Action-Oriented vs Passive | Paid Search | $6,300 | 2026-02-02 | 2026-02-12 | 3.7% | Running | Action-oriented CTAs showing early uplift |
| 20 | campaignlive.co.uk | Landing Page Variant | Long-Form vs Short-Form | Paid Social | $10,500 | 2026-01-31 | 2026-02-10 | 5.1% | Completed | Short-form converted better for cold traffic |
| 21 | econsultancy.com | Pricing Psychology Test | Charm Pricing .99 | $4,000 | 2026-02-01 | 2026-02-08 | 6.2% | Completed | .99 pricing increased conversions vs round numbers | |
| 22 | marketingsherpa.com | Ad Frequency Cap | Freq Cap 3/day vs 1/day | Programmatic | $9,600 | 2026-01-30 | 2026-02-14 | 2.9% | Running | Higher frequency increased conversions but CPC rose |
| 23 | competitor.com | Free Trial Length | 7-Day vs 14-Day | Organic Search | $0 | 2026-02-01 | 2026-02-21 | 8.6% | Running | 14-day trial shows higher activation rates |
| 24 | adage.com | Creative Format Test | Static Image vs Animated | Display | $13,000 | 2026-01-29 | 2026-02-13 | 1.7% | Completed | Animated creatives improved CTR but lower conversion |
| 25 | uk.business.trustpilot.com | Customer Service CTA | Live Chat vs Contact Form | Direct | $1,800 | 2026-01-27 | 2026-02-04 | 10.1% | Completed | Live chat led to faster resolution and more conversions |
| 26 | similarweb.com | Geo-Targeting Narrow | City-Level vs Country-Level | Paid Search | $16,500 | 2026-02-02 | 2026-02-16 | 4.4% | Running | City targeting improved ROI in test markets |
| 27 | semrush.com | Site Speed Impact | Optimized Images | Organic Search | $2,500 | 2026-01-31 | 2026-02-07 | 6.0% | Completed | Image optimization reduced load times and increased conversions |
| 28 | ahrefs.com | Anchor Text Variation | Brand vs Keyword | Content Marketing | $3,200 | 2026-02-03 | 2026-02-18 | 1.1% | Running | Keyword anchors drove slightly higher referral traffic |
| 29 | moe.com | App Install Promo | Play Store Badge A | Social (Meta) | $20,000 | 2026-02-01 | 2026-02-28 | 2.0% | Running | Play Store badge creative outperforms generic CTA |
Insights and analytics
- Total Competitor Campaigns Analyzed (metric)
- Competitor A/B Testing Variations Over Time (line)
- Distribution of Campaign Types by Competitor (donut)
- Top 5 Competitors by Digital Campaign Volume (horizontal_bar)
- Recent A/B Testing Examples from Competitors (table)
- Trends in Digital Marketing Spend by Competitor (area)
- Social Media Engagement Rates by Competitor (bar)
- Total A/B Tests Conducted This Month (metric)
- Campaign Focus Areas (e.g., SEO, PPC, Content) (pie)
- Key Observations on Competitor Strategies (insights)
- Competitor Website Traffic Sources (table)
- Website Performance Metrics Over Time (line)
Change notifications
- New A/B Test Detected — New testing variant identified campaignlive.co.uk
- Traffic Source Updated — Traffic channel variation detected similarweb.com
- High Conversion Rate Alert — Conversion rate exceeds 20% semrush.com
- Budget Increase Detected — Budget raised significantly adage.com
- Campaign Status Updated — Status changed to inactive marketingsherpa.com
Integrations and delivery
- api
- snowflake
- hubspot
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