I want to get continuous structured data on competitor ready-to-drink product launches, ingredient changes, and marketing claims from global food and beverage industry news sites and CPG competitor websites.
Gain insights on product launches, ingredient trends, and marketing claims — automated competitor analysis made easy
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Goal
I want to get continuous structured data on competitor ready-to-drink product launches, ingredient changes, and marketing claims from global food and beverage industry news sites and CPG competitor websites.
Source coverage
- foodanddrinknews.com
- beverageindustry.com
- just-drinks.com
- cpgmatters.com
- packagingdigest.com
- cnbc.com
- thegrocer.co.uk
- marketwatch.com
- innova.com
- euromonitor.com
- mintel.com
- nielsen.com
Sample data
Illustrative sample data from the original configuration, not live or verified results.
| id | Source | Product | Brand | Category | Price | Original Price | Launch Date | Ingredient Changes | Claims | Stock Status | Last Updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | thegrocer.co.uk | FizzyFarm Organic Sparkling Apple RTD | FizzyFarm | Sparkling Fruit Drink | £1.49 | £1.69 | 2026-01-30 | Now includes 5% cold-pressed apple juice; no added sugar | 100% natural juice, no added sugar, low-calorie | Rolling launch - Select UK retailers | 2026-02-01 |
| 2 | beverageindustry.com | HydraBoost Electrolyte Water - Citrus | HydraBoost | Functional Water | $1.99 | $2.29 | 2026-01-31 | Added magnesium chloride (30mg per serving) | Clinically-hydrated formula, zero sugar | Available nationwide (US) | 2026-02-01 |
| 3 | foodanddrinknews.com | GreenPulse Pea Protein Latte | GreenPulse | Plant-Based RTD Coffee | £2.25 | £2.25 | 2026-01-29 | Reformulated to use fermented pea protein for creamier texture | High-protein, plant-based, barista blend | Limited release in major UK supermarkets | 2026-02-01 |
| 4 | cpgmatters.com | PureBrew Cold Brew + MCT | PureBrew | Functional Coffee | $3.49 | $3.49 | 2026-01-28 | Added 1g MCT oil per can | Ketogenic-friendly, sustained energy | E-commerce and select grocery chains (US) | 2026-02-01 |
| 5 | packagingdigest.com | SustainSip Compostable RTD Bottle | SustainSip | Packaging Innovation | €2.10 | €2.10 | 2026-01-27 | N/A | Home compostable bottle, reduced plastic | B2B pilot with 3 European brands | 2026-01-30 |
| 6 | just-drinks.com | LemonLift Probiotic Sparkling | LemonLift | Probiotic Sparkling Drink | £1.89 | £2.09 | 2026-01-31 | Strain update to Lactobacillus plantarum 299v | Digestive health, 1 billion CFU per can | UK rollout (grocer aisles) | 2026-02-01 |
| 7 | cnbc.com | Revive+ Ready-to-Drink Protein Shake | Revive+ | Protein Shake | $4.29 | $4.99 | 2026-01-30 | Switch to grass-fed whey isolate; cleaner label | 28g protein, low lactose | National retailers and online (US) | 2026-02-01 |
| 8 | marketwatch.com | VitaSpark Vitamin C Soda | VitaSpark | Fortified Soda | $1.79 | $1.99 | 2026-01-29 | Increased vitamin C to 120mg per can | Immune support, sugar-free option available | Major supermarket chains (US) | 2026-02-01 |
| 9 | innova.com | BotaniTea Kombucha Hibiscus | BotaniTea | Kombucha RTD | €2.50 | €2.75 | 2026-01-30 | Reduced sugar by 20% via extended fermentation | Lower sugar, natural fermentation | Selected European markets | 2026-02-01 |
| 10 | euromonitor.com | NutriFizz Almond Protein Shake | NutriFizz | Plant Protein Drink | £2.95 | £3.25 | 2026-01-28 | Now fortified with vitamin D and B12 | Suitable for vegans, high-protein | Online specialty retailers | 2026-02-01 |
| 11 | mintel.com | CalmCola Adaptogen Soda | CalmCola | Adaptogen Beverage | $2.49 | $2.49 | 2026-01-31 | Added ashwagandha extract (125mg) | Stress-relief properties, natural flavors | Urban specialty stores (US) | 2026-02-01 |
| 12 | nielsen.com | SparkGreen Zero-Sugar Caffeine | SparkGreen | Energy RTD | $2.19 | $2.19 | 2026-01-30 | Switched sweetener blend to stevia + erythritol | Zero sugar, clean-label energy | Widespread retail distribution (US) | 2026-02-01 |
| 13 | thegrocer.co.uk | Fable Farms Oat Latte - Barista Edition | Fable Farms | Oat Milk Coffee RTD | £2.50 | £2.75 | 2026-01-31 | Improved oat emulsion for froth | Barista texture, reduced sugar | Major UK supermarkets - national | 2026-02-01 |
| 14 | beverageindustry.com | ElectroLyte Kids - Berry | ElectroLyte | Children's Electrolyte Drink | $1.49 | $1.49 | 2026-01-29 | Lowered sodium by 15%, natural fruit flavors | Pediatrician-formulated, no artificial colors | Pharmacies and supermarkets (US) | 2026-02-01 |
| 15 | foodanddrinknews.com | SippableSoup Tomato Basil | SippableSoup | Savory RTD Soup | £3.20 | £3.50 | 2026-01-30 | Added calcium from seaweed extract | Shelf-stable, source of calcium, vegan | Online DTC and select grocers (UK) | 2026-02-01 |
| 16 | cpgmatters.com | CleanFuel Plant Energy - Matcha | CleanFuel | Natural Energy RTD | $2.79 | $2.99 | 2026-01-28 | Caffeine sourced from green coffee + matcha blend | Natural energy, no synthetic caffeine | E-commerce and health stores | 2026-02-01 |
| 17 | packagingdigest.com | AluSeal Vacuum Cap for RTD Bottles | PackLab | Packaging Component | €0.12 per cap | €0.15 per cap | 2026-01-27 | N/A | Improved oxygen barrier, extended shelf-life | Available for OEM orders (EU) | 2026-01-30 |
| 18 | just-drinks.com | BerryBright Cold-Pressed Juice 250ml | BerryBright | Cold-Pressed Juice | £2.80 | £2.80 | 2026-01-31 | Reformulated to remove added ascorbic acid; natural preservation | Cold-pressed, single-fruit options, no additives | Specialty retailers (UK) | 2026-02-01 |
| 19 | cnbc.com | ChargeUp Protein + Creatine RTD | ChargeUp | Sports Nutrition Drink | $4.99 | $5.49 | 2026-01-29 | Added 1.5g creatine monohydrate per bottle | Post-workout recovery, 30g protein | National sports retailers (US) | 2026-02-01 |
| 20 | marketwatch.com | GlowWater Collagen Peptide Water | GlowWater | Beauty Beverage | $3.29 | $3.29 | 2026-01-30 | Hydrolysed marine collagen introduced (5g) | Supports skin elasticity, gluten-free | Beauty and wellness retailers | 2026-02-01 |
| 21 | innova.com | RootRevive Botanical Tonic - Ginger Turmeric | RootRevive | Functional Tonic | €2.95 | €3.25 | 2026-01-28 | Increased turmeric extract concentration (50%) | Anti-inflammatory botanicals, low sugar | Health-food chains in EU | 2026-01-31 |
| 22 | euromonitor.com | CocoCharge Coconut Water + Electrolytes | CocoCharge | Coconut Water RTD | £1.99 | £2.19 | 2026-01-30 | Enriched with added potassium (350mg) | Hydration + electrolytes, natural flavor | Supermarkets UK & online | 2026-02-01 |
| 23 | mintel.com | SilentBrew Decaf Cold Brew | SilentBrew | Decaffeinated Coffee RTD | $2.39 | $2.39 | 2026-01-31 | Switched decaf method to Swiss Water process | Chemical-free decaf, smooth flavor | Select cafes and retailers (US) | 2026-02-01 |
| 24 | nielsen.com | FreshFizz Kombucha Low-Sugar | FreshFizz | Kombucha RTD | $2.49 | $2.89 | 2026-01-29 | Reduced sugar content by 30% | Low-sugar, live cultures | Widespread grocery distribution (US) | 2026-02-01 |
| 25 | thegrocer.co.uk | HarvestBrew Protein Oatshake - Chocolate | HarvestBrew | Oat Protein RTD | £2.75 | £3.00 | 2026-01-30 | Added sunflower lecithin for improved mixability | High-fibre, plant-protein, vegan | Supermarket chains UK | 2026-02-01 |
| 26 | beverageindustry.com | SparkPure Lemon Alkaline Water | SparkPure | Alkaline Water | $1.69 | $1.99 | 2026-01-31 | pH adjusted to 9.0 using mineral blend | Alkaline water, naturally sourced minerals | Specialty retail and online (US) | 2026-02-01 |
| 27 | foodanddrinknews.com | TeaTone Relaxing Chamomile RTD | TeaTone | Relaxation Beverage | £1.95 | £2.15 | 2026-01-29 | Added L-theanine 50mg per can | Promotes relaxation, caffeine-free | Pharmacies and health stores (UK) | 2026-02-01 |
| 28 | cpgmatters.com | ZeroFuel Sugar-Free Cola with Stevia | ZeroFuel | Diet Soda | $1.19 | $1.19 | 2026-01-28 | Replaced aspartame with stevia-erythritol blend | Zero sugar, improved taste profile | Mass-market retailers (US) | 2026-02-01 |
Insights and analytics
- Total Product Launches This Month (metric)
- Total Ingredient Changes Reported (metric)
- Total Marketing Claims Analyzed (metric)
- Top Competitors by Product Launches (bar)
- Most Common Ingredients Changed (horizontal_bar)
- Trends in Marketing Claims Over Time (line)
- Volume of New Products Launched by Quarter (area)
- Breakdown of Launches by Product Type (donut)
- Recent Competitor Product Launches (table)
- Ingredient Change Details (table)
- Key Observations on Competitor Strategies (insights)
- Latest Trends in Consumer Preferences (insights)
Change notifications
- New Product Launch — just launched in UK market foodanddrinknews.com
- Ingredient Change Detected — new ingredient added beverageindustry.com
- Marketing Claim Updated — claims now highlight health benefits thegrocer.co.uk
- Product Unavailable — is currently out of stock cpgmatters.com
- Coverage Gap Identified — missing from recent reports innova.com
Integrations and delivery
- api
- google-sheets
- slack
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