I want to get continuous structured data on competitor in-store promotional activities, shelf placements, and point-of-sale material deployment across major global retail chains from industry audit reports, retailer websites, and marketing intelligence platforms.
Gain actionable insights on competitor promotions and shelf strategies — effortlessly automated for superior market intelligence.
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Goal
I want to get continuous structured data on competitor in-store promotional activities, shelf placements, and point-of-sale material deployment across major global retail chains from industry audit reports, retailer websites, and marketing intelligence platforms.
Source coverage
- nielsen.com
- iriworldwide.com
- euromonitor.com
- retailmenot.com
- grocerydive.com
- retailer.com
- marketresearch.com
- shoppertrak.com
- spendmatters.com
- instacart.com
- walmart.com
- carrefour.com
Sample data
Illustrative sample data from the original configuration, not live or verified results.
| id | Source | Product | Price | Original Price | Promo Type | Shelf Placement | Stock Status | Last Updated | Store | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | nielsen.com | Acme Cereal Honey Crunch 420g | $4.49 | $5.49 | Endcap display | Eye-level (Aisle 4) | In Stock | 2026-01-31 | Walmart - Dallas, TX | 2-for-$8 promo reported in regional audit |
| 2 | iriworldwide.com | FreshFarm Organic Milk 1L | $2.89 | $3.49 | Price markdown | Cold endcap (Dairy) | Low Stock | 2026-02-01 | Kroger - Cincinnati, OH | PM display unit deployed at 40% of audited stores |
| 3 | euromonitor.com | Bella Pasta Penne 500g | €1.39 | €1.99 | Buy one get one 50% | Lower shelf (Pasta aisle) | In Stock | 2026-01-30 | Carrefour - Paris, FR | National promo supported by shelf wobblers |
| 4 | retailmenot.com | Sparkle Laundry Detergent 2.5L | $9.99 | $14.99 | Coupon - $5 off | Top shelf (Household) | In Stock | 2026-01-29 | Target - Seattle, WA | Digital coupon redemption up 18% week-over-week |
| 5 | grocerydive.com | GreenGarden Salad Mix 300g | $3.29 | $3.29 | No promo | Eye-level (Produce) | Out of Stock | 2026-02-01 | Safeway - San Francisco, CA | Short-dated inventory causing OOS in morning audits |
| 6 | retailer.com | NutriBar Chocolate 50g | £0.89 | £1.20 | Multi-buy 3 for £2.50 | Checkout gondola | In Stock | 2026-01-30 | Tesco - London, UK | POS display near registers in 75% of stores checked |
| 7 | marketresearch.com | PureSip Sparkling Water 500ml | $1.19 | $1.49 | Display bundle | Island endcap (Beverages) | Low Stock | 2026-01-31 | Costco - Honolulu, HI | Pallet promo for summer push ahead of seasonal demand |
| 8 | shoppertrak.com | SmartClean Disinfectant Wipes 80ct | $6.49 | $8.99 | Promotional stand | Middle shelf (Cleaning) | In Stock | 2026-02-02 | Walmart - Orlando, FL | POS signage improved conversion in high-traffic stores |
| 9 | spendmatters.com | HomeBrew Coffee Beans 1kg | $12.99 | $15.99 | Trade spend rebate | Top shelf (Coffee) | In Stock | 2026-02-01 | Aldi - Manchester, UK | Category review indicated increased share from promo |
| 10 | instacart.com | Mama's Tomato Sauce 680g | $3.49 | $4.99 | Featured in app - boosted listing | Eye-level (Canned goods) | In Stock | 2026-02-01 | Publix - Miami, FL | Sponsored placement on Instacart index page |
| 11 | walmart.com | KidsPlay Construction Set 150pc | $24.97 | $34.97 | Rollback | Seasonal aisle endcap | Low Stock | 2026-02-02 | Walmart.com (online) | Online-only banner plus in-store pickup available |
| 12 | carrefour.com | BonneMatin Butter 250g | €2.25 | €2.99 | 3-for-€6 | Cold shelf (Dairy) | In Stock | 2026-01-30 | Carrefour - Lyon, FR | Shelf-talkers present; national TV ad campaign supporting promo |
| 13 | nielsen.com | Volt Energy Drink 500ml | $1.79 | $2.49 | Feature display | Fridge display near checkout | In Stock | 2026-01-31 | 7-Eleven - Phoenix, AZ | Temporary cooler installs recorded in convenience audits |
| 14 | iriworldwide.com | OceanCatch Tuna Light 185g | $1.29 | $1.79 | Price cut | Middle shelf (Canned fish) | In Stock | 2026-01-29 | Walmart - Raleigh, NC | Promotional facings increased by 30% vs baseline |
| 15 | euromonitor.com | LaVita Olive Oil Extra Virgin 1L | €6.99 | €8.49 | Bundle with bread spread | Top shelf (Oils) | Low Stock | 2026-02-01 | Lidl - Berlin, DE | Cross-category POS implemented in 60 stores |
| 16 | retailmenot.com | Glow Skin Vitamin C Serum 30ml | $14.99 | $24.99 | Promo code 40% off | Shelf peg (Beauty) | In Stock | 2026-02-02 | Target - Austin, TX | Promo code tracked via coupon site redemptions |
| 17 | grocerydive.com | HarvestTrail Granola Clusters 400g | $3.99 | $4.99 | Temporary price cut | Eye-level (Breakfast) | In Stock | 2026-01-30 | Kroger - Denver, CO | Regional circular highlighted the SKU this week |
| 18 | retailer.com | EcoFresh Bamboo Toilet Paper 12pk | £4.99 | £6.99 | Promotional pallet display | Floor stack (Paper goods) | In Stock | 2026-02-01 | Sainsbury's - Birmingham, UK | Sustainability tag increased dwell time in aisle |
| 19 | marketresearch.com | ZenTea Green Tea Bags 40ct | $3.29 | $3.29 | No promo | Upper shelf (Beverages) | In Stock | 2026-02-02 | Whole Foods - Portland, OR | New SKU listing; low initial distribution |
| 20 | shoppertrak.com | Crunchies Potato Chips BBQ 200g | $2.49 | $3.49 | Display clip strip | Checkout impulse rack | In Stock | 2026-01-31 | 7-Eleven - Boston, MA | High conversion at checkout; POS tested in 50 stores |
| 21 | spendmatters.com | ProBake All-Purpose Flour 2kg | $2.79 | $3.79 | Trade promotion - slotting fee | Middle shelf (Baking) | Low Stock | 2026-01-29 | Aldi - Columbus, OH | Promotional funding tied to shelf-facing increase |
| 22 | instacart.com | BlueRiver Salsa Medium 454g | $2.99 | $3.99 | App featured recipe tie-in | Eye-level (Condiments) | In Stock | 2026-02-01 | Safeway - Los Angeles, CA | Instacart merchandising lifted online add-to-cart rate |
| 23 | walmart.com | BrightHome LED Bulb 9W (4-pack) | $7.88 | $11.88 | Instant savings | Endcap (Home) | In Stock | 2026-02-02 | Walmart - Houston, TX | Rollback promoted in weekly ad and app |
| 24 | carrefour.com | PetitDej Yogurt Strawberry 125g x4 | €1.99 | €2.79 | Temporary coupon | Fridge shelf (Dairy) | Low Stock | 2026-01-30 | Carrefour - Nice, FR | Shelf-edge labels applied; coupon scanned at POS |
| 25 | nielsen.com | Stride Oral Care Toothpaste 100ml | $2.59 | $3.79 | Feature endcap | Middle shelf (Toiletries) | In Stock | 2026-01-31 | CVS - Philadelphia, PA | Endcap compliance at 82% in store audits |
| 26 | iriworldwide.com | Sunrise Free-Range Eggs 12pc | $4.29 | $5.49 | Circular feature | Cold shelf (Eggs) | Out of Stock | 2026-02-01 | Whole Foods - Chicago, IL | High weekend demand led to midday OOS in multiple stores |
| 27 | euromonitor.com | DolceBiscotti Almond Cookies 250g | €2.49 | €3.49 | Shelf wobblers | Eye-level (Biscuits) | In Stock | 2026-01-30 | Carrefour - Madrid, ES | Point-of-sale materials localized for region |
| 28 | retailmenot.com | FitFuel Protein Shake Vanilla 330ml | $1.99 | $2.99 | Digital coupon - 30% off | Refrigerated aisle (Ready-to-drink) | Low Stock | 2026-02-02 | 7-Eleven - Austin, TX | Coupon downloads spike observed after influencer post |
Insights and analytics
- Total Competitor Promotions Tracked (metric)
- In-Store Promotion Distribution by Retailer (pie)
- Trends in Shelf Placement Over Time (line)
- Top Competitors by Promotional Spend (bar)
- Point-of-Sale Material Types Deployed (donut)
- Shelf Space Allocation by Product Category (horizontal_bar)
- Recent Competitor Promotional Activities (table)
- Cumulative Promotions Over Time (area)
- Total Retail Chains Monitored (metric)
- Key Insights from Recent Audits (insights)
- Competitor Point-of-Sale Material Overview (table)
- Shelf Placement Changes by Competitor (line)
Change notifications
- Price Change Detected — is now €1.50 (+€0.20) nielsen.com
- New Listing Appears — now available at Carrefour carrefour.com
- Product Unavailable — is out of stock at Walmart walmart.com
- Menu or Listing Updated — new point-of-sale materials added grocerydive.com
- Coverage Gap Found — missing from retail reports marketresearch.com
Integrations and delivery
- api
- snowflake
- salesforce
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