Pilot Configuration
Pilot Phase (Scoped Evaluation)
Up to 12 weeksTypical scope: multi-country, weekly updates, multiple categories
- Real data from real sources
- Live dashboards or export feeds
- Validate scope, refresh cadence, quality
- Fixed price, no ongoing commitment
Most teams start here to validate fit before expanding.
Now, schedule a short call below to confirm scope and start the pilot, or build something new.
or email us at paul@jsonify.co
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| id | Source | Company | Announcement | Product | Price | Original Price | Market Strategy | Stock Status | Last Updated | Sentiment | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |
|
Nestlé | Expanded frozen meal line with plant-based options | Garden Fare Plant-Based Lasagna | $5.49 | $6.29 | Incremental SKU expansion in North America | Planned rollout Q1 2026 | Jan 31, 2026 | Neutral | ||
| 2 |
|
PepsiCo | Launch of low-sugar sparkling RTD coffee | PepsiCo Boost Cold Brew Sparkling 12oz | $1.99 | $2.19 | Target convenience stores, urban youth | Limited regional launch Midwest | Jan 30, 2026 | Positive | ||
| 3 |
|
Tyson Foods | Acquisition of alternative-protein start-up | AltProtein Co. portfolio | $320M | N/A | Vertical integration, manufacturing scale-up | Acquisition closed | Jan 29, 2026 | Positive | ||
| 4 |
|
Kraft Heinz | Major cost-savings optimization and brand rationalization | Kraft Singles relaunch pack | $3.99 | $4.49 | SKU rationalization, focus on core brands | Nationwide availability | Jan 30, 2026 | Mixed | ||
| 5 |
|
Danone | Global dairy-to-plant transition targets | Almond & Oat Yogurt Cups 4-pack | $4.29 | $4.99 | Portfolio pivot to plant-based by 2028 | Rolling store conversion EU/US | Jan 28, 2026 | Positive | ||
| 6 |
|
Mondelez | Entry into premium savory snacks segment | Heritage Crisps Sea Salt 5oz | $2.79 | $2.99 | Premiumization, DTC pilot | DTC & select stores | Jan 30, 2026 | Positive | ||
| 7 |
|
Unilever | Market share report highlights growth in spreads category | LightSpread Butter Blend 16oz | $3.59 | $3.89 | Price promotions and trade marketing | Strong distribution | Jan 31, 2026 | Neutral | ||
| 8 |
|
General Mills | Strategic partnership with meal-kit provider | Cereal-to-meal-kit co-branded boxes | $29.99 (weekly kit) | N/A | New channel partnership to capture meal occasion | Pilot in 3 metro areas | Jan 29, 2026 | Positive | ||
| 9 |
|
Coca-Cola | Test of in-store CO₂-capture carbonation tech | ZeroWaste Sparkling dispenser | N/A | N/A | Sustainability tech pilot in Europe | Testing phase | Jan 31, 2026 | Positive | ||
| 10 |
|
Keurig Dr Pepper | Retail sales uplift after flavor innovation | Keurig Cold Brew Concentrate Variety Pack | $6.49 | $6.99 | Retail promotions Q4 to Q1 | High velocity | Jan 30, 2026 | Positive | ||
| 11 |
|
Molson Coors | International expansion into Southeast Asia RTD beers | Coors Light RTD 250ml | $1.10 (USD equiv) | $1.29 | Market-entry via local distributor alliances | Distributor agreements signed | Jan 28, 2026 | Positive | ||
| 12 |
|
Heinz | New premium ketchup formulation with clean label | Heinz Organic Ketchup 14oz | $3.79 | $4.29 | Premium/health-focused repositioning | Select retailers nationally | Jan 31, 2026 | Positive | ||
| 13 |
|
Bimbo Bakeries | Automation retrofit at three US bakeries | High-speed artisan bun line | $12.5M CAPEX | N/A | Cost & throughput optimization | Construction underway | Jan 30, 2026 | Neutral | ||
| 14 |
|
Starbucks | Entry into energy beverage market with global roll-out | Starbucks Volt Energy 12oz | $2.49 | $2.79 | Leveraging café brand into retail energy segment | Q1 2026 global rollout planned | Jan 31, 2026 | Positive | ||
| 15 |
|
Conagra Brands | Divestiture of non-core frozen assets | Frozen entrees portfolio sale | $210M | N/A | Focus on snacks category | Deal announced, regulatory review | Jan 29, 2026 | Neutral | ||
| 16 |
|
Costco (Kirkland) | Kirkland-branded plant-based protein snacks launched | Kirkland Plant Protein Crisps 10oz | $6.99 | $7.49 | Private-label expansion into health snacks | In-stock members-only | Jan 30, 2026 | Positive | ||
| 17 |
|
Impossible Foods | Cross-license deal with global meat processor | Impossible Flexible Burger Patty 12oz | $4.99 | $5.49 | Manufacturing scale to accelerate global entry | Production scale-up | Jan 31, 2026 | Positive | ||
| 18 |
|
Red Bull | Sustainability pledge on packaging circularity | Red Bull Recycle Can Program | $2.19 | N/A | Circular packaging pilot Germany | Pilot live | Jan 28, 2026 | Positive | ||
| 19 |
|
Suntory | RTD tea portfolio gains market share in Japan | Iyemon Cold Brew 500ml | $1.50 | $1.69 | Premium-tasting variants | Widespread convenience store distribution | Jan 30, 2026 | Positive | ||
| 20 |
|
Grupo Bimbo Mexico | Price increase due to wheat cost pressure | Pan Blanco 400g | $1.85 | $1.65 | Pass-through pricing to maintain margins | In-market price change | Jan 31, 2026 | Negative | ||
| 21 |
|
Oatly | New yogurt range targeting Mediterranean markets | Oatly Greek-Style Almond Yogurt 4-pack | €3.99 | €4.49 | Channel expansion into supermarket private label co-packs | EU distribution agreements signed | Jan 29, 2026 | Positive | ||
| 22 |
|
Plains All American (ingredient supplier) | Ingredient demand spike for oat flour | Industrial-grade Oat Flour (metric tons) | $780/ton | $720/ton | Supply contract re-negotiations | Tight supply, lead times 8-10 weeks | Jan 30, 2026 | Neutral | ||
| 23 |
|
Ferrero | Premium chocolate portfolio relaunch in China | Ferrero Reserve Gift Box 200g | ¥129 (CNY) | ¥149 | Premium gifting season push | Rollout ahead of Lunar New Year | Jan 31, 2026 | Positive | ||
| 24 |
|
Hershey | Microdose functional candy tested in Canada | Hershey Calm Bites 30-pack | $9.99 CAD | N/A | Regulated functional confection pilot | Testing in Ontario only | Jan 28, 2026 | Cautious | ||
| 25 |
|
Kellanova (ex-Kellogg) | Spin-off of frozen waffle business to JV partner | Eggo Artisan Waffles 6ct | $3.49 | $3.99 | Capital redeployment to snacks & cereals | JV terms agreed | Jan 30, 2026 | Neutral | ||
| 26 |
|
Keasbey Nutrition (private label co-manufacturer) | Capacity expansion for RTD tea co-packing | RTD Tea Aseptic 330ml | $0.65/unit (wholesale) | $0.62 | Service more global beverage brands | New line commissioning Feb 2026 | Jan 31, 2026 | Positive | ||
| 27 |
|
Smithfield Foods | Pilot of cultured-meat sausage at foodservice customers | Cultured Pork Sausage Links 6ct | $4.99 (foodservice portion) | N/A | Foodservice-first commercialization | Foodservice pilots ongoing | Jan 29, 2026 | Positive | ||
| 28 |
|
Whole Foods (Amazon) | Private-label ready meals expansion and price compression | 365 Everyday Organic Ready Bowl | $4.49 | $5.49 | Value-focused organic private label | Nationwide stores | Jan 30, 2026 | Positive | ||
| 29 |
|
Beyond Meat | Strategic shift to hybrid products (meat+plant) | Beyond Hybrid Burger 2-pack | $6.49 | $6.99 | Broaden consumer base with hybrid textures | Retail rollout Q1 2026 | Jan 31, 2026 | Positive | ||
| 30 |
|
McCormick & Company | Flavor innovation lab opens to accelerate savory launches | Global Spice Blends Portfolio | $5.99 per blend | N/A | R&D-led rapid prototyping for global tastes | Lab operational | Jan 28, 2026 | Positive | ||
| Looking for more? Great news − this is just a small sample. Jsonify production workflows process anywhere from tens of thousands to millions of real data rows per run! | ||||||||||||
Filters
Total Competitors Monitored
Distribution of Innovation Types
Trends in Global Beverage Innovations
Latest Disruptive Innovations Announced
Top 5 Competitors by New Product Launches
Key Observations on Market Shifts
Competitor Portfolio Shifts Over Time
Recent Competitor News Articles
| Source | Title | Product Category | Date | Summary |
|---|---|---|---|---|
|
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ABC Beverages Launches New Eco-Friendly Packaging | Beverages | 2026-01-30 | ABC Beverages has introduced a new line of eco-friendly packaging aimed at reducing plastic waste. |
|
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XYZ Foods Expands into Asian Markets | Snacks | 2026-01-25 | XYZ Foods has announced its entry into key Asian markets, targeting growth in the snack category. |
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DEF Corp Reveals Shift to Organic Ingredients | Packaged Foods | 2026-01-20 | DEF Corp is transitioning to 100% organic ingredients in its popular cereal lines to meet consumer demand. |
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GHI Drinks Partners with Local Farmers for Sustainable Sourcing | Beverages | 2026-01-18 | GHI Drinks has forged partnerships with local farmers to enhance sustainability in their sourcing practices. |
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JKL Foods Announces Innovative Plant-Based Product Line | Plant-Based Foods | 2026-01-15 | JKL Foods is launching a new line of plant-based products that includes burgers and sausages. |
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MNO Snacks Reports Record Sales Growth | Snacks | 2026-01-10 | MNO Snacks has reported a 25% increase in sales attributed to their new product line focusing on health-conscious consumers. |
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PQR Beverages Sees Rise in Health-Focused Products | Beverages | 2026-01-05 | PQR Beverages is seeing a rise in demand for health-focused products, particularly those with low sugar content. |
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STU Foods Launches Vegan Dessert Range | Desserts | 2026-01-02 | STU Foods is expanding its portfolio with a new range of vegan desserts to attract a wider consumer base. |
Average Time to Market for New Products
New Market Entries by Competitor
Market Entry Strategies by Region
| Source | Company | Market Entry Strategy | Product Launch | Date |
|---|---|---|---|---|
|
|
Nestlé | Acquisition of local startup | Plant-based milk | 2026-01-15 |
|
|
Coca-Cola | Product diversification | Health-focused drinks | 2026-01-20 |
|
|
PepsiCo | Entering Asian markets | New snack line | 2026-01-25 |
|
|
Danone | Joint venture | Dairy alternatives | 2026-01-28 |
|
|
Mondelez | Strategic partnership | Sustainable packaging initiative | 2026-01-30 |
|
|
Unilever | Market expansion | Plant-based ice cream | 2026-01-31 |
|
|
Beyond Meat | New product category | Meat substitutes | 2026-02-01 |
Market Share of New Entrants vs Established Brands
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